The Biggest Beauty Trends Shaping Makeup Right Now (and What They Mean for Brands)

From Ulta Beauty shelves to Sephora events, the beauty industry is moving fast—and consumer search behavior is telling us exactly where it’s headed. From viral launches like NYX Duck Plump and Maybelline Diamond Mascara to rising interest in ingredient transparency and professional-grade performance, today’s makeup buyers are more informed, selective, and trend-driven than ever.

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How Beauty Brands Are Built in Today’s Makeup Industry

Behind many of today’s most successful beauty brands is a strategic manufacturing partner — one that understands formulation, compliance, scalability, and market trends. At Radical Cosmetics, we specialize in private label cosmetics and custom contract manufacturing, helping brands move from concept to shelf with confidence.

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