A new year often brings new goals—and for many entrepreneurs, that includes building the beauty brand they’ve always dreamed of. Whether your passion lies in skincare, color cosmetics, or wellness products, private labeling provides a powerful way to enter the market without the heavy upfront costs of custom development.
What Does Private Label Mean?
Private label products are manufactured by one company but sold under another brand’s name. This model allows you to create and grow your own branded line quickly, leveraging expert manufacturers like Radical Cosmetics.
At Radical, we specialize in clean beauty private label and contract manufacturing. Our catalog of cruelty-free, paraben-free formulas—proudly made in the USA—offers a strong foundation for brands of all sizes. And for those seeking something truly unique, we also provide custom formulation, R&D, packaging solutions, and turnkey support.
Private Label Growth Is Soaring
The private label sector is booming, with global sales expected to surpass $250 billion by 2025. According to the Private Label Manufacturers Association, 95% of shoppers purchased private label products at least occasionally in the past year.
In beauty, the demand is especially strong. Market growth across key categories includes:
- Eye makeup: up 70% ($41 million in sales)
- Lip cosmetics: up 50% ($26 million in sales)
- Facial makeup: up 37% ($49 million in sales)
- Women’s fragrance: up 29% ($50 million in sales)
Meanwhile, men’s skincare is becoming one of the fastest-rising wellness segments—a trend worth watching for forward-thinking beauty entrepreneurs.
Meeting Consumer Demand for Affordable Beauty
Today’s shoppers are budget-conscious, with 75% of consumers reporting concern about rising living costs in 2024. This makes private label “dupes”—affordable alternatives to prestige products—a highly attractive option for buyers who want luxury results without the luxury price tag.
Why Private Label Delivers High Profit Margins
Private label products typically carry markups between 50% and 70%. Because development, testing, and large inventory investments are not required, brands can remain agile while still offering competitive pricing and earning strong returns.
Clean Beauty: More Than a Trend
Clean beauty is no longer a niche—it’s a movement. The global clean beauty market is projected to reach $22 billion by 2024, and 68% of consumers actively seek out clean beauty products. Radical has been a leader in this space for over 20 years, offering cruelty-free, ethically sourced, and high-performance formulations that align with consumer values.
Stay Agile in a Fast-Moving Industry
Trends in beauty move fast. With private label manufacturing, you can introduce new products or pivot your offering quickly, without long waits for R&D and stability testing. At Radical, we streamline this process so you can focus on building your brand while we manage the complexities of formulation, batching, and assembly.
Full Control Over Your Brand Story
Private labeling with Radical means you own your brand identity. You’re not tied to generic marketing materials—you create your own voice, story, and customer connection. This authenticity builds trust and helps you carve out your place in a competitive market.
Build Your Brand with Radical Cosmetics
Whether you’re launching your first beauty line or scaling an existing business, Radical Cosmetics offers both private label and custom contract manufacturing tailored to your needs. With:
- U.S.-based production
- Clean, cruelty-free formulations
- Low MOQs and flexible solutions
- Custom formulation expertise
- Eco-conscious packaging options
…we’re here to help you bring your vision to life.
Start your beauty brand journey today with Radical Cosmetics—and build something your customers will love for years to come.
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